Set in Salford, near Manchester in the early 1970s, the movie tells the story of the Khan family: George, a Pakistani people emigrated to Britain lives with his wife Ella, an English woman and their seven children. The story turns around the children’s insistence on the strict discipline of their father: on one hand they would like to live as their British peers, and on the other the father compels them to abide by the rules of the Pakistani tradition.
After graduating from film school in Dublin, Damien O’Donnell wrote and directed Thirty Five Aside, a hugely successful short film that won prizes at festivals around the world. Damien O’Donnell’s first feature film East is East, got six BAFTA nominations in 2000, ultimately winning the BAFTA for Best British Film, as well as numerous other awards around the world. Apart from his work in feature films O’Donnell has directed numerous award winning TV commercials in Ireland and the UK.